9 Step Guide For Effective Healthcare SEO
Any firm with an internet presence can profit from SEO (search engine optimization). SEO can help your institution stand out from rivals, even bigger, more established ones, particularly in a crowded market like the medical sector, and eventually attract more patients.
What is Healthcare SEO?
The technique of enhancing a healthcare facility’s online presence to attract more attention and visits from search engine users is known as healthcare SEO (or medical SEO). By adjusting certain elements and promoting positive online mentions from other domains, your website can rank better in search engines. A healthcare SEO strategy can draw consistent, relevant leads for most healthcare practices.
What Is Special About Medical Search Marketing?
The majority of businesses can gain an online presence from SEO. However, each company has a different path to increased search traffic, particularly in the healthcare sector. Search engine traffic can benefit from a wide range of health services, including doctors, medical recruiters, equipment, software, and pharmacies. Therefore, a family doctor may not benefit from a healthcare SEO strategy that helps a website sell medical equipment. This is mainly because the medical industry serves B2C and B2B audiences. For instance, the marketing department of a hospital needs a different healthcare SEO strategy than an e-commerce site that sells medical equipment to the hospital.
Why is SEO Vital for the Healthcare Sector?
Positive internet reviews are a significant advantage that healthcare SEO may provide for medical organizations.
- According to a poll, 71% of respondents first consult online reviews before choosing a doctor.
- Only 20% of respondents say they trust personal recommendations more than online reviews.
- If an out-of-network service received better reviews than an in-network provider, 43% of respondents would pick them.
Excellent healthcare SEO can also mean:
- Added clients, customers, and leads.
- Guiding them with important information increases their trust in your practice.
- Competing with larger healthcare companies for less money than advertising.
- Keeping patients and the medical community in mind.
9 Steps to Healthcare SEO
Step 1: Use a Google Business Profile and Social Media to Gather Reviews
To convince search engines and potential clients that they should believe in your business, you can use reviews on your social media accounts and your Google Business Profile. Patient feedback can be encouraged in a variety of ways. A bright place to start is by posting stickers or a notice in the lobby, following up with an email or text after an appointment, or all three. Making it as simple as possible for your consumers or clients to post reviews can help you capitalize on the current situation. You can target patients who have seen you more than once or who you know have had a favourable experience if you want to make the most of this opportunity.
Step 2: Produce Beneficial Content Using Keywords
Without content, you can’t receive search traffic. Therefore, creating content for your website will be a crucial part of your SEO strategy. When you have an entire website, where do you begin? Start with the primary navigational pages of your website. In the case of websites for healthcare, it might be like this:
- Services Areas
- What we do
- contact information
Your most essential sites should appear for your target keywords while giving users the necessary solutions. Any search term entered into a search engine is referred to as a keyword in SEO. A healthcare keyword might be “primary care near me.” A list of target keywords for your approach should result from your keyword research.
These target keywords for healthcare businesses would be anything consumers search for online linked to their area of expertise. To find out which keywords you could benefit from, you can also look at the content of your top rivals.
Step 3: Improve the HTML tags on your website
HTML tags are used on your website to give it a technical and graphical structure. It makes your site’s content easier for search engines and users to understand.
The text on a website with the tag and tag can be seen in the example below.
Take note of how the tags aid in displaying the informational structure.
It’s standard SEO practice to include your important keywords in the titles and tags of your pages. Your secondary, related keywords—typically the ones with less search volume—should be placed in the headings that descend.
You can add simple tags to the content you publish to your website to improve SEO.
Add keywords to your site’s other tags, such as
- Title tags
- Tags for meta-descriptions
- Alt tags
A webpage’s title tag and meta description should contain your primary keyword. Language in your article must be natural. Including several keywords and variations can help make your material easier to read and understand. Don’t cram keywords into places where they don’t belong, though.
Step 4: Connect Your Websites
Consider your website to be a network of roads. Roads that connect to the highway will most likely see increased traffic. The highway directs traffic to these more minor roads, and your popular pages can direct visitors to your site’s deeper pages. Linking a popular page to another relevant page can direct more people to it. Furthermore, it improves the SEO of that page.
Linking every single page to the most popular page is counterproductive. However, you can use landing pages to direct visitors to other pages.
Step 5: Create Local SEO Listings
Local SEO is optimizing your on-page and off-page SEO to rank higher in local searches. Ranking for location-based keywords can benefit telehealth medical practitioners. However, facilities with a physical location stand to benefit the most. You can use a local listing management plan to improve your ranking when you have a physical business location. Contact information on your website should include the name of your company, its address, and its phone number.
If your business information isn’t consistent across all online directories, Google is wary of boosting your listing in local searches because the data isn’t reliable. So, what are your options? Update your company’s name, address, and phone number (NAP) to ensure consistency across the web. It’s a simple and effective way to boost your local SEO and gain a competitive advantage.
Step 6: Examine the Technical Health of Your Website
The technical health of your site can have a significant impact on its SEO. If something is wrong with your website code, you might not even be aware of it. Technical site issues frequently result in a poor on-site experience.
Potential patients may abandon your website if it is too slow or difficult to use. As a result, poor technical site health can harm rankings. Examining your site’s health can help you identify issues that make it difficult for patients to use.
Step 7: Improve User Experience with Site Architecture
User experience (UX) can influence whether a patient books an appointment through your website or one of your competitors. Your site architecture is one of the best ways to encourage a positive experience.
Site architecture refers to how you organize your website’s folders and page hierarchy. People become disoriented or fail to find the information they seek due to poor architecture.
A clean site architecture entails making all of your essential pages easily accessible. It also implies that all your pages should be accessible and no more than three subfolders deep.
This is not only good practice for patients but also for web crawlers. Crawlers from search engines crawl your site to index its pages. If it’s too difficult to get to them, they won’t index them.
Step 8: Create Backlinks
We mentioned how reviews are a patient’s vote of confidence. Backlinks are similar in this regard. Backlinks, also known as external links, are connections between websites. It is a website’s way of telling readers that they should visit another website. Medical professionals are considered authorities in their fields of study. New medical research or observations, like the example above, are pieces of content that are likely to receive backlinks.
Step 9: Monitor Your Progress and Continue to Grow
Monitoring your results is the only way to know if your SEO efforts are paying off. You can accomplish this with the help of Google Analytics and a position tracking tool.
SEO Is a Time-consuming Process
SEO is a never-ending process. Although it takes a lot of effort at first, your effort will pay off in the long run. That could take up to 6 to 12 months with a fully-fledged strategy. We promise it will be worth the wait! In a competitive industry like healthcare, doing everything possible to outrank your competitors is a must.