6 Best Seo Tips to Boost Your Sales
The retail industry has evolved to accommodate the growing popularity of the internet. Retail companies, like other businesses, have begun to go digital and launch online stores. This marked the beginning of ECommerce through the use of digital marketing services.
In 2017, it was estimated that e-commerce accounted for $2.3 trillion in global sales, a start figuring that is expected to rise to $4.88 trillion by 2021. You may have already considered ways to increase your sales as an entrepreneur. You may have offered various promotions and freebies to your customers to entice them to purchase your goods. On the other hand, have you used digital marketing services to supplement your marketing strategy?
If you want to increase your sales, you should look into digital marketing services and follow the below-mentioned SEO strategies to boost your company’s sales.
Use the Correct Keywords
“The first result in a Google search receives 33% of all search traffic”. – A study conducted by Search Engine Watch.
Using the correct keywords is an essential part of any SEO strategy. Your target audience will easily find your online store if you use these words and phrases. To begin your keyword research, use Google’s Keyword Planner to discover the most popular keywords related to your business. Pick keywords that will enable you to reach your target audience while avoiding too many competitors more effectively.
Long-tail keywords should be used for your website if you offer popular products or services in a highly competitive market. Aside from having less competition, long-tail keywords account for half of all search engine queries. As a result, using this type of keyword can help you reach more of your target audience and improve the conversion rates on your website.
Produce Excellent Content
According to a Pingup study, nearly 93 percent of online experiences begin with a search engine. Aside from classifying your content as a medium for incorporating keywords, consider it a tool for converting prospects into customers. It can also be used as a shareable resource, allowing you to reach more people online. Ensure that the content you publish is original, effective, and robust; ensure each piece is authentic, effective, and powerful. Customers will trust the brand that provides the best, most relevant, authoritative, and engaging content. When you achieve this, users will gravitate to your company whenever they require a product or service that you provide.
Optimize Product Images
Including product photos on your website is critical for increasing sales. Customers need images that show the exact product they should expect because they can’t physically inspect the items they’re buying online. Including high-resolution images in your product listings can significantly improve your customers’ shopping experience. The photos you provide can assist them in visualizing what they are purchasing and determining whether it meets their needs and preferences. You can also use these images to highlight the important or unique features of the products you’re selling to persuade customers to buy them.
It is advised that you include a zoom-in function in your product photos. Customers who want to take a closer look at the items will benefit from this. You should also take and upload pictures from various angles to give users a 360-degree view of the products.
Make Use of Social Media Networks
Although your social media activities have no direct impact on the rankings of your website, they can still help you reach more of your target audience and drive traffic to your online store. This is why it’s critical to combine your SEO efforts with social media. You can use social media platforms such as Facebook, Instagram, and Twitter to build and maintain relationships with your customers. You can show your target audience a more human side of your company when you use these platforms to engage with them. You can also use social networking sites to improve your customer service. You can accomplish this by responding to user inquiries about your products via chat, comments, or tweets.
Make Your Website Mobile-Friendly
More than 55% of internet users do their shopping online. To combat this trend, begin optimizing your website for mobile devices. To see whether your website is mobile-friendly, use Google’s Mobile-Friendly Test. If not, you should optimize the following and other aspects for mobile devices:
- Readability of text
- Clickability of links and navigation
- responsiveness of the page
- Loading time
- Size of the buttons
Taking care of the mobile-optimized elements will provide your target audience with a rich user experience when they visit your website.
Begin Increasing Your Sales with SEO
E-Commerce is a highly competitive industry that can be difficult to break into, especially if you are new to the industry. Fortunately, you can rely on cutting-edge SEO strategies to give you a fighting chance against other businesses. Following the strategies discussed above will increase the visibility of your online store to your target audience and provide your customers with a better user experience. Contact Er Kanika for more information on how you can use SEO and other digital marketing services for your business. We have resources to help any business person or marketer, whether new or experienced.